5301-B Forest Drive, Columbia SC 29206 | 803-788-2644

ABOUT US

A family owned business since 1943, Roof Jewelers in an integral part of the community. We get to know our customers and pride ourselves on providing the best in personal service.


Al Roof started Roof Jewelers back in 1943 as a watch repair shop. Second generation, Bill Roof, ran the stores until his passing in March of 2017. Four generations later, we're a full service jewelry store and still in the Roof family. Al's grandson, William, has worked in the store since 1980 and now runs the store with his son Alex (since 2020). William is a qualified jeweler with the following specialized training and designations:

  • Graduate Gemologist, Gemological Institute of America (GIA)
  • Certified Laserstar Laser Welding Technician
  • GIA Certification for Pearls


We honor our past by providing some of the best jewelry and custom design work available.


Store Hours:

Monday Closed

Tuesday - Friday 10:00-6:00

Saturday 10:00 - 1:00 (Thanksgiving - Christmas 10:00 - 6:00)

Closed Sunday